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What are the biggest Olamide endorsement deals since coming to the Nigerian music industry? 


I am positive you have headed over to Google at some point and asked this one question, right? 


Well, in today’s post I will show you all Olamide endorsement deals over the years since his debut in the Nigerian music industry. 


As a matter of fact, this list of Olamide endorsement deals will talk about the estimated digits each of these endorsements is worth. 


So if you really want to find out the complete details in this post, then stay with me to the end. 


Now, before you and I get right into the details, here is a bullet point of every subheading you and I will expand on. 


  • Olamide Guinness endorsement deal 


  • Olamide Globalcom endorsement deal 


  • Baddo Etisalat endorsement deal 


  • Olamide Itel endorsement deal 


  • Olamide Ciroc endorsement deal 


  • Baddo Goldberg Lager endorsement deal 


I am pretty excited to get into all the details so come let’s dive right in, shall we? 


Olamide Guinness Endorsement Deal


Olamide is no doubt one of the most popular musicians in Africa and also one of the most popular musicians in Nigeria his home country. 


He recently released his 12th studio album titled UY Scuti which had tracks like somebody featuring Phyno

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What an amazing song, one I definitely recommend you listen to in your leisure time. 

Olamide Globalcom endorsement deal

Having said that, Olamide over the course of his career has landed lots of endorsement deals. 


One of such is the Olamide Guinness endorsement deal which the singer signed alongside other artists like Davido in 2012.


but how much is Olamide Guinness endorsement worth? Well, the Olamide endorsement deal with Guinness is estimated to be worth between 7 million Naira and 15 million Naira. 


Deal Worth: 7 million to 15 million 


Guinness is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James’s Gate, Dublin, Ireland, in 1759. 

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According to a Wikipedia article, the stout contains folate which is a nutrient that can make DNA. 


Olamide Globacom Endorsement Deal


It’s hard not to love Olamide if you are a Nigerian because the dude has constantly reinvented himself to fit into the ever-changing music landscape. 


Heck, it is his ability to adapt that has seen him gain such massive respect and success in the Africa music industry. 

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His wealth has seen him become one of the top 50 richest artists in the African music industry and GLO is part of such a success story. 

Baddo Etisalat endorsement deal

The Olamide GLO endorsement deal saw the singer part ways with Etisalat with which the singer previously had a 3-year endorsement deal. 


When his Etisalat endorsement ended, GLO swooped in to secure a deal with the singer.


So how much is Olamide GLO endorsement worth? Olamide endorsement deal with GLO is estimated to be worth the sum of 30 million Naira. 


The deal saw the singer become a brand ambassador for the telecommunications company alongside the likes of Timaya. 


According to a GLO representative, he had this to say: 


Olamide was signed on as an ambassador because of his creativity and diligence, which have earned him an enviable status in the music industry. 


GLO is owned by Mike Adenuga, one of the richest men in Africa and also one of the top 10 richest men in Nigeria. 


The company was founded back in 2003 and it is currently operational in more than 15 countries all over the world. 


Deal Worth: N30 Million 


Olamide Etisalat Endorsement Deal 


You see, when I was compiling the list of best musicians in Africa, Olamide’s name was included because of his hard work. 


Heck, he didn’t just make that list alone, he also made the list of the best musicians in Nigeria holding a top 20 position. 

Olamide Ciroc endorsement

All these shows reflect the fact that he is one of the finest in the industry for over a decade now. 


So when Etisalat decided to make him the face of the company’s advertisement in Nigeria, I was not baffled because he worked for it. 

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So how much is Olamide Etisalat endorsement worth? Olamide endorsement with Etisalat is estimated to be worth the sum of 10 million Naira. 


The deal lasted for 3 years running from 2013 to 2017 before he switched allegiance to GLO who paid more for its endorsement. 


Here is what an Etisalat representative posted on his social media smile profile:


It’s been 3 fulfilling years of working with the amazing Olamide Badoo. All of us at Etisalat wish you the best in your future endeavors


and here is how Olamide responded: 


God bless my @etisalatnigeria family for the love and support all through the years. Thanks for believing in me and helping me grow


Emirates Telecommunication Group Company PJSC, branded trade name Etisalat, is a multinational Emirati-based telecommunications services provider, currently operating in 16 countries across Asia, the Middle East, and Africa.


It was founded in 1976 and in 2018 the company made a revenue of 52 billion AED. 


Deal Worth: N10 Million 


Olamide Itel Endorsement Deal


The one thing profound about Olamide’s journey to success is that it reflects perseverance, aspirations, and big dreams. 


This is something the upcoming generations could stand to learn a thing or two from if I am being honest. 

Olamide endorsement deals

Heck, imagine rising from a kid growing up in the slum (Ghetto) to becoming one of the richest musicians in Nigeria, that’s inspiring. 


So when I see the likes of Itel clamoring for him to endorse their product, it feels nice because he has been working for this all his life. 


And I think that it is only fair that a person rips the benefit of all their hard work wouldn’t you agree? 


You do, yeah? 


Well, come let’s find out how much the Olamide ambassadorship deal costs. 


How much is Olamide Itel endorsement worth? Olamide endorsement deal with Itel is estimated to cost the company between N15 million to as high as N25 million. 


Itel is a mobile phone production company with its headquarters in China. 


The company sells most of its products in Africa and other Asian countries with Zimbabwe being very high on that list. 


Deal Worth: N15 Million to N25 Million 


Olamide Ciroc Endorsement Deal


Whenever I talk about Olamide, I remember one of the world’s greatest football players ever, the person of Cristiano Ronaldo. 

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I liken Olamide to Ronaldo because of how he has evolved over the years as a musician. 

The dude literally evolved from being a rapper to being a singer the same way Ronaldo evolved from being a winger to a striker (forward). 


I believe Ciroc saw this before anyone else. That’s why the company decided that Olamide should be the representative of the company. 


So how much is Olamide Ciroc endorsement worth? Olamide endorsement deal with Ciroc is estimated to be worth N40 million. 


Although the price was undisclosed, judging from what an inside spokesperson said, the money for this deal was sent in 3 parts which signifies how big the deal is. 


Cîroc Vodka is a brand of luxury eau-de-vie vodka, manufactured by using grapes from the Charente-Maritime region of France. It is produced and distributed by the British-based multinational alcoholic beverage maker Diageo. 


Olamide Goldberg Lager Endorsement Deal


While 2019 is the year the world was plunged into a greater danger with the lie pandemic, it was also the year Olamide landed an endorsement with Goldberg Lager. 


The singer, rapper, record label executive, and songwriter took to his social media profile to announce the deal. 

But how much is Olamide Goldberg Lager Endorsement worth? Olamide endorsement with Goldberg Lager is estimated to be worth millions of Naira. 


The actual price was not disclosed during the final stage of the deal which is why I can’t give you an actual figure. 


Goldberg Lager was rebranded and relaunched in 2012 and part of its marketing strategy is to use celebrities to make the beer popular across Africa. 




The world is gravitating toward the internet and there is no stopping that any time soon. 


The great side is anyone can become an influencer today with the help of their smartphones. 


So if you also dream of becoming a popular musician so that brands can seek you out then I suggest you read this article here. 


Having said that, this is all you need to know about all Olamide endorsement deals. 


However, as the singer bags more endorsement deals, I will continue to update this article to reflect just that. 


Now it’s your turn? 


What other Olamide endorsement deals do you think were not included in this piece? 


Shoot me a comment below and I will be sure to follow up with you. 


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