Last updated on October 29th, 2023 at 08:59 pm
What are the top Wizkid endorsement deals ever?
If you’ve looked up Wizkid’s brand approvals on Google, you’re in the right spot. I’ve got your answer right here.
In fact, I’ll cover all Wizkid endorsement deals, leaving no stone unturned because you deserve to know.
So, if you’re eager to learn about Wizkid’s brand recommendations over the years, you’ll enjoy this post.
Before we dive into the details, let me share that Wizkid is one of the most awarded artists in Nigeria.
You can read about the Wizkid Awards here. Now, let’s jump into the juicy details, shall we?
Here’s a complete list of Wizkid endorsement deals:
- Wizkid’s deal with Pepsi
- Starboy’s deal with MTN
- Wizkid’s deal with GLO
- Big Wiz’s deal with Guinness
- Wizkid’s deal with Nike
- Wizzy’s deal with Dolce and Gabbana
- Wizkid’s deal with Ciroc
- Wizkid’s deal with UBA
- Starboy’s deal with Tecno
- Big Wiz’s deal with Puma
If you’re a fan of Wizkid or Davido, you’ve probably debated who has more brand approvals, right?
Well, before Nigeria’s Twitter ban, such debates were daily occurrences.
Fans would argue endlessly about who has more endorsements.
It felt unfair only to have Davido’s endorsement deals, so today, I’m also sharing Wizkid’s.
Now, let’s explore the above points to answer your question.
Wizkid Endorsement Deal With Pepsi 2012 (Worth $350,000)
Pepsi is a giant in the beverage world.
You can’t list the top 50 global drinks without Pepsi.
It’s almost impossible, given their 50+ years in the market.
Quick Read: 12+ Wizkid Family Members You Didn’t Know (A-Z)
According to Wikipedia, Pepsi, a carbonated soft drink, debuted in 1893.
It was renamed Pepsi in the 20th century, showing its long history.
Quick Read: Wizkid Net Worth and Biography
So, how much is Wizkid Pepsi endorsement deal? Wizkid endorsement deal with Pepsi cost the sum of $350,000.
Converting to Nigerian Naira, that’s N136,500,000 at a N390 to a dollar exchange rate.
In 2012, Pepsi and Wizkid signed a 1-year deal. Paul Okoye of Upfront & Personal then negotiated a 5-year deal.
Paul shared the news on social media, receiving positive fan reactions. By the end of the 5 years, Wizkid earned $1.7 million from this deal alone.
Starboy Endorsement Deal With MTN 2013 (Worth $115,000)
Wizkid’s 2013 MTN endorsement deal wasn’t surprising, given he is one of the most popular musicians in Nigeria.
MTN, a telecom company with headquarters in South Africa, operates in Nigeria, one of the world’s most populous countries.
What better way to reach a wider audience than partnering with one of Africa’s biggest stars?
The Wizkid MTN endorsement deal in 2013 aimed to increase brand awareness in Nigeria.
So, how much was Wizkid’s MTN endorsement worth? Pulse NG reports that MTN offered Wizkid a 1-year deal worth $115,000.
Converting this to Naira at the current exchange rate, the deal was worth N45,000,000.
The deal was renewed for another 2 years, running until 2015, when Wizkid switched to GLO.
Over the 3-year contract, Wizkid earned a total of $345,000 from MTN.
Wizkid Endorsement Deal With GLO 2015 (Worth $328,000)
GLO, like MTN, is a telecom company founded in 2003 by Mike Adenuga, one of Africa’s wealthiest individuals.
By the end of 2015, as Wizkid’s deal with MTN concluded, GLO presented Wizzy with an enticing offer.
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This offer surpassed what MTN had paid, leading Starboy to switch his allegiance to GLO.
But how much was Wizkid’s GLO endorsement worth? The deal with GLO amounted to $328,000.
Converting this to Naira, I arrived at N128,000,000, a significant sum compared to MTN’s payment.
In fact, this was nearly the total amount Wizkid earned from his MTN deal.
GLO has generously partnered with various Nigerian artists, including Simisola, the Psquare duo, and others.
Big Wiz Endorsement Deal With Guinness 2013
Guinness is one of the world’s most popular alcoholic beverages.
It’s produced in over 50 countries and available in more than 140 countries globally.
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These are impressive stats, and they’re accurate, according to platforms like Wikipedia.
At the Guinness World of More concert at Eko Hotel and Suites, Guinness sought Wizzy’s endorsement.
Wizkid’s Guinness endorsement deal did occur, but some details were omitted.
So, what was the Wizkid Guinness deal worth? The exact terms of the contract weren’t disclosed to the public. However, rumors suggest that such an endorsement wouldn’t be less than N30,000,000.
Please note that this figure is an estimate, as the actual amount remains undisclosed.
With that, let’s explore other deals the singer has secured in his successful career.
Wizkid Endorsement Deal With Nike 2018
In 1964, Phil Knight and Bill Bowerman founded Nike, now one of the largest sportswear companies worldwide.
Nike is known for partnering with top sports and entertainment stars to promote its products.
When news of Wizkid’s Nike endorsement deal emerged, fans celebrated on social media, with some even teasing Davido for only securing local deals.
This deal followed a 5-year jersey contract between the NFA and Nike. For more details on that deal, you can read this article.
So, what’s the value of Wizkid’s Nike deal? Rumor has it that the deal was worth $20,000.
Nike later extended the deal by a year, bringing Wizkid’s total earnings from this endorsement to $40,000.
Check out my article on Wizkid’s cars to see how he spent some of his endorsement money.
Wizzy Endorsement Deal With Dolce & Gabbana 2018 (Worth $10,000)
I can go on and on about Wizkid’s international endorsement deals, and there still would be much to cover.
One brand recommendation by Ayo Balogun that shook the Nigeria Internet space was when he landed a deal with Dolce and Gabbana.
Wizkid’s endorsement deal with Dolce and Gabbana trended for days in Google Trend Nigeria.
It was such a big buzz because Naomi Campbell was the woman to walk down the walkway with him.
This one deal also gave Wizkid fan base the opportunity to take cheap shots at Davido.
However, this is not a surprise because there has always been a rivalry between the two.
So how much is the Wizkid Dolce and Gabbana deal worth? The Starboy Dolce and Gabbana deal is said to be worth the sum of $10,000.
When I converted this figure from dollar to Naira, I got the sum of N3.9 million at N390 per dollar.
Wizkid Endorsement Deal With Ciroc 2018
Ayo Balogun has some really big brand endorsement deals.
In 2018, Wizkid and Ciroc agreed on a mouth-watering deal. This one deal saw Wizzy become the biggest face of the Vodka company from Africa.
Wizkid took to his Instagram and Twitter profile to break the news to fans, who were super excited at the achievement.
But I couldn’t stop asking why they always have to leave the most important part of the contract out.
Like some of the deals in this article, Wizkid Ciroc’s endorsement deal didn’t release any amount of money.
So, if your question is, how much is Wizkid Ciroc’s deal worth? I just answered your question above.
Although I can confidently tell you that this one deal might have cost Ciroc the sum of $40,000 and above.
Wizkid Endorsement Deal With UBA 2019 (Worth $3 Million)
UBA is a pan-African financial group that was founded in 1943.
It is currently present in 20 countries around the world and has its Headquarters in Lagos.
UBA also has offices outside the shores of Nigeria, and New York, Paris, and London are some of the places it has an office.
In 2019, Wizkid advocated for UBA, which is one of the richest banks in Africa, right now.
So how much is the Wizkid UBA deal worth? The Wizkid UBA endorsement deal is said to be worth the sum of $3 million. When SMCE converted this figure to Naira, we discovered that this one deal made the singer N1,000,000,000 (N1 Billion).
Heck, I wrote about this in one of our articles here on Shoutmeceleb.com so that you can read about it as well.
Starboy Endorsement Deal With Tecno
One of the biggest mobile brands in Africa today is Tecno, no doubt.
The cheap flagship the company produces makes its way into the heart of Africans because it is very affordable.
The price difference between Tecno and other names like Samsung and HTC is significantly high, hence why Tecno beats these names.
In 2020, the company recorded a revenue of 1 billion US dollars.
2020 was the first time the mobile company decided to enlist a celebrity brand ambassador in Nigeria.
Wizkid was named the brand ambassador of Tecno, and the deal was quite lucrative.
So how much is Wizkid Tecno’s deal worth? Wizkid Tecno’s endorsement deal is said to be worth the sum of $150,000. After converting the above figure to Naira, I got the sum of N58 million at 390 Naira per dollar.
Big Wiz Endorsement Deal With Puma
Puma was founded in 1948 in Germany, and it is a German multinational company that produces sportswear as well as shoes.
Puma in 2019 announced that it made a revenue of $5.5 billion, which is huge for a company this big.
I mean, a company with such revenue could afford to pay 10 of Wizkid the sum of $1 million, and it still won’t cause a dent in the company’s pulse, considering it is also the 3rd biggest sportswear manufacturer in the world.
Wizkid’s endorsement deal with Puma certainly came at the right time.
However, he did not announce the deal due to the October 20, 2020, EndSarsProtest, which saw the innocent killing of Nigerian citizens.
By the time the protest subsided, Wizkid took to Instagram to share the achievement with his fans, and he got a very positive response from the fan base.
So how much is Wizkid Puma’s deal worth? Wizkid Puma’s endorsement deal is worth the estimated sum of $1 million. This is the equivalent of N390,000,000 when converted from dollar to Naira.
Wizkid and Davido are the two Nigerian musicians who have continued to make the headlines.
As a result of this, there is always that comparison between these two on who is the most endorsed in the country.
This is why I created this article to show you all Wizkid endorsement deals, so I hope you like it.
It’s over to you!
Who do you think has more endorsement deals between Wizkid and Davido?
Leave a comment below with your thoughts, and I will be sure to follow up with you.
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