Top 20 Highest Paid Instagram Influencers in Africa 2023

Did you know that more than 54% of the top 20 highest paid Instagram influencers in Africa in 2023 list are dominated by women? 

 

In this current post, you will discover the comprehensive compilation of the top-earning Instagram influencers in Africa.

 

Spoiler Alert: Davido is one of the top 10 highest paid on Instagram in Africa 2022 but even his over 23 million followers was not enough to get him the number one spot.

 

However, he picked the number one spot on the list of highest paid on Instagram in Nigeria. 

 

So if Davido is not the number one on Instagram rich list Africa, who is the number one? 

 

Are you curious? 

 

Well, I guess you are, otherwise you won’t be here looking for the highest earners on Instagram in Africa. 

 

but before I proceed let me answer one of the burning questions you have as a side note.

 

Who has the most followers on Instagram in Africa? Mohammed Salah is the most followed African on Instagram followed by David Adedeji Adeleke aka Davido and Yemi Alade takes the number 3 spot.

 

Having said that, come let’s find out the top 20 highest paid Instagram influencers in Africa, shall we? 

 

Top 10 Highest Instagram Earners In Africa 

 

Here is a revised version of the sentence:

“The top 10 highest-paid Africans on Instagram include Mohammed Salah, Davido, Yemi Alade, Funke Akindele, Tiwa Savage, AB De Villiers, Wizkid, Mercy Johnson Okorie, Mercy Aigbe, and Candice Swanepoel, who are among the wealthiest African Instagram influencers.”

 

Here is the list of highest paid celebrities on Instagram in Africa 2023. 

 

NO	Names	Amount makes	Country
1	Mohammed Salah	$180,000 Per Post	Egypt
2	Davido	$128,000 Per Post	Nigeria
3	Yemi Alade	$88,000 per post	Nigeria
4	Funke Akindele Bello	$83,000 Per Post	Nigeria
5	Tiwa Savage	$78,000 Per Post	Nigeria
6	Ab De Villiers	$78,000 Per Post	South Africa
7	Ayodeji Balogun Wizkid	$ 77,000 per post	Nigeria
8	Mercy Johnson Okorie	$65,300 Per Post	Nigeria
9	Mercy Aigbe	$61,500 Per Post	Nigeria
10	Candice Swanepoel	$53,200 Per Post	South Africa

The top 10 African Instagram rich list is mostly dominated by Nigerian celebrities with South African celebrities taking the second spot. 

 

Having said that, come let’s dive into this post in full. 

 

Mohammed Salah Egypt (Makes $180,000 Per Post) 

 

Football is one of the top 50 most popular sports in the world according to a list that you will find on SMCE. 

 

So it is no surprise that Mohammed came first on this list of top Instagram influencers in Africa. and needless to say that he is the most followed african on instagram.

I mean any player that has the opportunity to play for a team like Liverpool is made for life. 

 

Heck, don’t forget that Liverpool is one of the top 50 richest football clubs in the world. 

 

If you ask me, I would tell you that Liverpool had a big impact on Mohammed Salah’s Instagram growth. 

 

but wait that’s not all! 

 

That’s only a factor because MO Salah is a genius with the ball.

 

His goal-scoring prowess has made him one of the top players in the Premier League for over 2 consecutive seasons. 

 

So how many Instagram followers does Mohammed Salah have? Mohammed Salah currently has over 42,000,000 (million) followers on Instagram. 

 

This makes him one of the most followed African celebrities on Instagram beating the likes of Davido and Wizkid to the top spot. 

 

So how much does Mohammed Salah make per sponsored post on Instagram? Mohammed Salah makes the sum of $180,000 per sponsored post on Instagram putting him on the number one position of the top 10 highest paid Instagram influencers in Africa. 

 

Davido Nigeria (Makes $128,000 Per Post) 

 

He is popularly called OBO which is an acronym for Omo Baba Olowo which translates to the “son of a rich father”. 

 

Davido is a Nigerian musician, and one of the top 50 best musicians in Africa as of writing this post. 

Heck, he is also one of the richest musicians in Africa alongside his eternal rival Wizkid (at least that’s how fans see both artists). 

 

Davido has won several awards during his scintillating career as a top African musician. 

 

Did I forget to add that he is one of the top 4 pioneers of Afrobeat in the modern era (I am talking about this generation of stars that made Afrobeat global). 

 

Davido is easily one of the top Instagram brand influencers in Nigeria with a huge following on social media. 

 

So how many Instagram followers does Davido have? Davido currently has more than 23 million followers on Instagram thus making him the man with the 2nd highest followers on Instagram in Africa. He is the second African Celeb to reach this milestone after Mohammed Salah who edges the singer with over 20 million followers. 

 

Look! 

 

Instagram earnings is about the number of followers you have, how engaged such followers are, and the niche. 

 

Davido is a musician as such his star power is high which makes him one of the biggest celebrity influencers on Instagram in Nigeria.

 

So how much does Davido make per sponsored post on Instagram? According to the 2021 Instagram rich list released, Davido ranked 53rd raking home the sum of $128,000 per Instagram post.

 

Yemi Alade Nigeria (Makes $88,000  Per Post) 

 

Yemi Alade’s fame started with her 2014 hit song Johnny and today she is one of the most followed person on Instagram in Africa. 

 

This one song has garnered over 100 million views on YouTube making it one of the most viewed African videos on YouTube. 

She takes the number 3 spot even beating the likes of Wizkid to fully hold on to this spot on the highest African Instagram earners list. 

 

So how many Instagram followers does Yemi Alade have? As of when writing this blog post, Yemi Alade has over 13 million Instagram followers. 

 

Having found her number of following on INSTA, how much does Yemi Alade make per Instagram post? Yemi Alade makes the sum of $88,000 per sponsored Instagram post. 

 

At the current rate of the dollar, that’s over 30 million Naira assuming you and I adopt the current rate of 411 Naira per dollar. 

 

Also, I think this is about the right time to tell you to stream her recent body of work on Apple. 

 

Funke Akindele Bello Nigeria (Makes $83,000 Per Post) 

 

Popular known as Jennifer named after her popular TV series Jennifer which was a hit in Nigeria. 

 

The actress takes the 4th spot on this list of celebrity influencers on Instagram in Nigeria. 

She also did well to hold on the 4th spot on the highest paid Instagram influencers in Africa 2021.

 

So how many Instagram followers does Funke Akindele Bello have? Funke Akindele Bello currently has over 12 million followers making her one of the top 7 celebs with the highest Instagram followers in Africa 2023. 

 

With that much following, how much does Funke Akindele Bello make per sponsored post on Instagram? Funke Akindele Bello currently makes the sum of $83,000 per sponsored post on Instagram. This makes her one of the top female brand influencers in Nigeria. 

 

Tiwa Savage Nigeria (Makes $78,000 Per Post) 

 

Tiwatope Savage has had an amazing career as a musician and the still success of her last album proves her prowess. 

 

She sits at the top on the Shoutmeceleb Entertainment list of best musicians in Nigeria today. 

I have literally enjoyed some of her songs like Attention which was a hit in the country. 

 

Tiwa Savage is also one of the richest musicians in Nigeria with over 5 million US dollars. 

 

As a matter of fact, you can click on the pink link above to read it all, you will enjoy the read. 

 

So how many Instagram followers does Tiwa Savage have? Tiwa Savage currently has over 12 million followers on Instagram. 

 

Her following makes her the top 20 influencers in Nigeria on Instagram. 

 

Having said that, how much does Tiwa Savage make on Instagram per sponsored post? Tiwa Savage currently makes $78,000 per sponsored post on Instagram. 

 

Ab De Villiers South Africa (Makes $78,000 Per Post) 

 

No jokes Villiers making this list didn’t come as a surprise to me because he earned it. 

 

My only surprise was that he beat Wizkid to claim the 6th spot on this list despite being a retired cricket player. 

Ab De Villiers is popularly known as one of the greatest batsmen of all time in the game of cricket with lots of impressive records. 

 

Did you know that he is one of the few cricketers with above 50 average strikes of above 100?

 

Well, now you know, right? 

 

So how many Instagram followers does Ab De Villiers have? Ab De Villiers currently has over 14 million followers on Instagram. 

 

How much does Ab De Villiers make on Instagram per sponsored post? Ab De Villiers makes $78,000 per Instagram-sponsored post. 

 

Ayodeji Balogun Wizkid (12,500,000 $ 77,000)

 

Wizkid Ayo Balogun is no doubt one of the most influential artists on Instagram in Nigeria in 2021. 

 

He is currently enjoying the success of his most recent album titled Made Lagos. 

Off Made In Lagos is a hit song Essence featuring fellow country female musician Tems. 

 

Heck, his song Joro is one of the most viewed Nigerian songs on YouTube in Nigeria. 

 

So how many Instagram followers does Wizkid have? Wizkid currently has over 12 million followers on INSTA. 

 

Now, how much is does Wizkid make per sponsored post on Instagram? Wizkid currently makes the sum of $77,000 on Instagram per sponsored post. 

 

All this added together help to skyrocket Wizkid’s net worth. 

 

Mercy Johnson Okorie (Makes $65,300 Per Post)

 

When discussing female celebrities with exceptional acting skills and versatility, the first name that springs to mind for me is Mercy Johnson.

 

So it didn’t come as a surprise to see her as one of the top 10 highest paid Instagram Influencers in the African continent. 

Look! 

 

Mercy Johnson started her acting career with a wonderful movie called “Legend of Inikpi” in Nollywood.

 

Guess what? Mercy Johnson has over 10 million followers on Instagram! And do you know how much she earns for each sponsored post on Instagram?

 

She gets a whopping $65,000 per post! Because of this, Mercy Johnson is one of the highest-paid celebrities on Instagram, not only in Nigeria but in all of Africa!

 

Mercy Aigbe Nigeria (Makes $61,500 Per Post) 

 

This list has been majorly dominated by Nigerians and it makes you wonder if they are the only ones out there. 

 

Although South Africa has also held a sizable spot on this list, we would see how that plays out at the conclusion of this post. 

Mercy Aigbe began her career in Soap Operas, and her memorable role in the series “Papa Ajasco” is still fresh in our minds.

 

Over the years, she has grown and evolved, becoming not only an actress but also a successful businesswoman and a celebrity.

 

Like many others on this list, Mercy Aigbe is a Nigerian actress, businesswoman, and fashion enthusiast.

 

Impressively, she has a massive following of 10 million on Instagram and charges $61,500 for each sponsored post.

 

Now, let’s explore and discover who else is on this exciting list, shall we?

 

Candice Swanepoel South Africa (Makes $53,200 Per Post) 

 

Candice has made quite the name for herself since she began her modeling career. 

 

Her fashion sense and professionalism are why she is always top of the list when it comes to Victoria’s Secret brand. 

A couple of years back she debuted at the number 8th spot of the highest-earning models on Forbes list. 

 

She currently has 15 million-plus Instagram followers with which she charges the sum of $53,200. 

 

Okay, so you and I have the top 10 list correct? 

 

Now let’s see who made the top 20 highest paid Instagram influencers in Africa 2023 list, shall we? 

 

Top 20 High Earning African Instagram Celebrities 

 

Who are the 20 highest paid celebs on Instagram in Africa? Here is a complete list below for you:

 

• Idris Sultan Tanzania (makes $42,000 per post) 

 

• Boity Thulo South Africa (Makes $ 31,100 Per Post)

 

• Bonang Matheba South Africa (Makes $ 27,700 Per Post)

 

• Adesuwa Etomi Wellington Nigeria (Makes $26,700 Per Post) 

 

• Amanda Du Pont South Africa (Makes $24,500 Per Post) 

 

Idris Sultan Tanzania (Makes $42,900 Per Post)

 

Idris may not be well-known in West Africa, but he is certainly a popular figure in East Africa.

 

He is a Tanzanian radio show host, comedian, and actor. Ever since his victory in the BBA Hotshots in 2014, he has achieved immense fame and success.

Impressively, he has gathered a huge following of over 7 million on Instagram.

 

For each sponsored post on Instagram, Idris Sultan charges the sum of $43,000.

 

Boity Thulo South Africa (Makes $ 31,100 Per Post) 

 

South Africa is a beautiful country and someday I would love to vacate there with my family. 

 

Having said that, Boity Thulo has enjoyed a successful career both as a rapper and businesswoman. 

 

She has worked with artists like Nasty C and Cassper Nyovest. 

 

So who is she? She is a South African actress, rapper, and TV personality. 

 

Boity Thulo has 5 million loyal followers on Instagram which makes her the sum of $31,000. 

 

She is the 12th highest paid Instagram influencer in Africa. 

 

Bonang Matheba South Africa (Makes $ 27,700 Per Post)

 

Dorathy is popularly known in South Africa for being the signature voice of her own show. 

 

She is a South African businesswoman, TV personality, model, and producer. 

 

She was born on 25 June 1987 in South Africa to parents Gampi Matheba, Charlotte Mokoena. 

 

So how many followers does Bonang Matheba have? She has over 4.4 million followers on Instagram. 

 

Her followers’ engagement is why she charges the sum of $27,000 per sponsored post on Instagram. 

 

Adesuwa Etomi Wellington Nigeria (Makes $26,700 Per Post) 

 

Banky W has to be one of the luckiest men in the world for landing such a beauty for a wife. 

 

Although he is one of the richest on the continent, we could say money and character is why he won her over. 

 

Having said that, Adesuwa Etomi is a Nigerian actress and wife of Banky W. 

 

She was the star of the movie Knocking on Heaven’s Door which won her an award at the AMVCA. 

 

So how many followers does Adesuwa Etomi Wellington have on Instagram? She currently has over 4.3 million followers. 

 

She also has a very high engagement on the platform which has returned a positive ROI being an influencer. 

 

Adesuwa charges the sum of $26,700 per sponsored post on Instagram.

 

Amanda Du Pont South Africa (Makes $24,500 Per Post) 

 

Amanda Du Pont shines as a prominent Hollywood star, captivating audiences with her exceptional performances in the renowned Netflix series, Shadow. 

 

She also starred in Life Is Wild while also taking on a role in the comedy Taryn and Sharon. 

 

Du Pont was born on the 26th of June 1988 and she is currently married to Shawn Rodriques. 

 

So how many followers does Amanda Du Pont have on Instagram? Amanda Du Pont currently has 3 million-plus followers on the social media platform. 

 

She charges $24,000 per sponsored post on Instagram making her the 15th most expensive Instagram influencer in Africa. 

 

Conclusion 

 

This is the complete list of the top 20 highest paid Instagram influencers in Africa. 

 

Mohammed Salah and Davido occupied the number one and two spots no doubt. 

 

The only surprise I had is finding Yemi Alade at number 3.

 

I would have easily tipped Wizkid to occupy Yemi’s spot and I would have been a joker. 

 

Since this is a comprehensive list, I am hoping you find it thrilling. 

 

In conclusion, I would love to hear your thoughts… 

 

Which celeb do you predict to top this list come 2024?

 

Leave a comment below with your thoughts and I will be sure to follow up with you. 

 

If you like this post then please hit the share button and follow us here on Twitter.