Michael Owusu Addo Fanmilk endorsement deal
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What are the biggest Sarkodie endorsement deals in 2023?


Over the years Sarkodie has bagged lots of endorsement deals worth millions of dollars. 


In today’s post, you will be able to discover all Sarkodie endorsement deals and how those money-making deals have increased his net worth. 


but just before you and I dive into Sarkodie endorsement deals 2023, here is a bullet point of what this post will cover. 


  • Sarkodie Pepsodent endorsement deal 


  • Sarkodie Samsung Electronics endorsement deal


  • Michael Owusu Addo Fanmilk endorsement deal 


  • Sarkodie Tigo Telecommunications endorsement deal 


  • Sarkodie Standard Chartered Bank endorsement deal 


  • Michael Owusu Addo Malta Guinness endorsement deal 


  • Sarkodie Ayoba endorsement deal 


  • Sarkodie Vume endorsement deal 


The world has become more of a place of marketing and a company or brand needs to constantly adapt to new marketing channels. 


Influencer marketing has become one of the biggest in this regard because brands tend to see a very good Return On Investment (ROI). 

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This is why you see brands all over the world try to associate themselves with artists, footballers, athletes, and actors. 


Having said that, come let’s dive right into Michael Owusu Addo endorsement deals, shall we? After all, he is one of the most awarded musicians in Ghana.


Sarkodie Pepsodent Endorsement Deal 


As a celebrity, making money could come from different sources so, you usually don’t have to worry too much about the bills. 

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A couple of weeks back I wrote about Wizkid endorsement deals and what I found was eye-opening. 


I realize that a musician especially in the top 3 of every country had more than 3 active endorsements. 

Sarkodie endorsement deals

Now, let’s tie this back to Sarkodie, right? 


He is one of the top 3 musicians in Ghana currently so does my finding apply here? 

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Well, the answer to that is YES because he currently has a deal with Pepsodent. 


Pepsodent is an American company but was purchased by Unilever in the 1940s.


Rights to own this company in America were given to Dwight & Church while Unilever owned the rest of the company all over the world.


In March 2021, Sarkodie and Pepsodent agreed on a deal many have stated as lucrative. 


However, the worth of this deal was not revealed but speculations flew around. 


So how much is Sarkodie Pepsodent endorsement worth? Sarkodie endorsement deal with Pepsodent is estimated to be worth between $10,000 and $30,000.


Deal Worth: $10,000 – $30,000


Sarkdie Samsung Electronics Endorsement Deal 


Samsung is one of the leading electronics in the world thanks to its affordability and durability. 


The South Korean company has managed to gain control of a larger portion of the African market with its marketing strategy. 

Sarkodie Pepsodent endorsement deal

Samsung Electronics is currently having its headquarters in the Yeongtong District of Suwon. 


The company is a multinational company and electronics consist of its major source of income. 


Sarkodie and Samsung Electronics reached a deal that was massive according to news sources. 


but then how much is Sarkodie Samsung Electronics endorsement worth? Sarkodie endorsement deal with Samsung Electronics is estimated to be worth $300,000. 


Deal Worth: $300,000


Michael Owusu Addo FanMilk Endorsement Deal 


Michael Owusu is one of the wealthiest rappers in Ghana thanks to the success of his alluring musical career. 


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Sarkodie’s net worth has constantly grown to where it is now because of how he invests and who he chooses to be in business with. 

Sarkodie Samsung Electronics endorsement deal

Another way through which his income has grown exponentially is through endorsement deals with big brands. 


In 2013 Fanmilk which is a subsidiary of Danone reached an endorsement deal with Sarkodie. 


The company produces ice cream and dairy products with its market mainly in West African countries. 


Fan Milk was founded in 1960 and currently has its headquarters in Ghana which is home to over 30 million people. 


So how much is Sarkodie Fanmilk endorsement worth? Sarkodie endorsement deal with Fanmilk cost the ice-cream production company the sum of $150,000.


Deal Worth: $150,0000


Sarkodie Tigo Telecommunications Endorsement Deal 


A deal with Tigo is another brand approval that Sarkodie landed back in 2013.


Today, the rapper has enough endorsement deals under his belt making him one of the richest African musicians.

Airtel only recently bought Tigo and rebranded to Airtel Tigo which is a telecommunications company and media company. 


The company currently offers its services in Africa and Latin America. 


So how much is Sarkodie Tigo endorsement deal worth? Sarkodie endorsement deal with Tigo is estimated to cost between $20,000 and $40,000.


However, this is not the official price of this deal because it was never released after both parties finalized the deal. 


Deal Worth: $20,000 – $40,000


Sarkodie Standard chartered Bank Endorsement Deal 


Sarkodie as an artist has constantly been able to achieve this much success due to his consistency. 


This consistency is what has attracted companies and brands across the world to want to be associated with his brand. 


And Standard Chartered Bank is no exception from this wild list of companies that has sought out the rapper. 


Standard Chartered plc is a British multinational banking and financial services company headquartered in London according to Wikipedia. 

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It currently has over 1000 branches all over the world and has employed more than 70,000 workers since it was founded. 


It was founded in 1969 and has branches in over 70 countries making it one of the top banks in the world. 


But wait! 


If this bank is this big then how much is Sarkodie Standard Chartered Bank endorsement worth? Sarkodie endorsement deal with Standard Chartered Bank is estimated to cost the bank the sum of $250,000.


While this cost of this deal was not disclosed, sources that witness the deal said it was worth between $250,000 to $350,000.


Deal Worth: $250,000 to $350,000


Sarkodie Guinness Endorsement Deal 


Malta Guinness has been one of the leading non-alcoholic drinks for over a decade now. 


It is produced by Diageo and was first launched in Cameroon in 1984 and has since become one of the go-to drinks for birthday and marriage parties across Africa.


As a way to reach a demographic of 18 to 24 years of age, the Malta Guinness entered a deal with Sarkodie. 


The deal was sealed with both parties have benefited immensely from such a deal. 


Sarkodie with an audience of over 5 million followers has constantly promoted Malta Guinness on his official Instagram account. 


So how much is Sarkodie Malta Guinness endorsement worth? Sarkodie endorsement deal with Malta Guinness is estimated to have cost the company between $30,000 to $70,000.


Deal Worth: $30,000 – $70,000




It is no surprise that over the course of his amazing career, the rapper has bagged more than 6 major deals. 


However, his biggest endorsement has been Standard Chartered Bank and Fan Milk, so far. 


It’s over to you now


What more Sarkodie endorsement deals have I not included in this piece? 


Shoot me a comment below with any suggestions and I will be sure to update this post to reflect that once it’s verified. 


Having said that, if you like this post then please hit the share button and follow us here on Instagram

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