Last updated on September 4th, 2023 at 03:47 am
Harry Styles endorsement deals, how many does he have?
Starting with One Direction and later earning fame with his solo career, Harry Styles is one of today’s most stylish pop stars.
With his career soaring and selling millions of copies of his albums worldwide, the “Watermelon sugar star” also won the attention of various luxury brands.
While working with “One Direction”, many merchandisers saw through his persona.
But his personality shined more when he began his solo career.
The biggest names in fashion houses collaborated with him, and their partnership grew more robust with every passing day.
So, Folks, I will give you a tour of Harry Styles’s endorsement deals in today’s post, which will be worth your time.
How Many Endorsement Deals Does Harry Styles Have
How many brand partnership deals does Harry Styles have? Harry Styles a total of 7 brand endorsement deals with popular brands across the world. Harry’s brand deals include Calvin Klein, Gucci and Airpod Max.
An incredibly talented artist whose potential knows no boundaries, Styles is a singer, songwriter, composer, actor and producer. And most of all, a fashionista.
I am hooked by his music and styling sense. He has sold millions of copies of his albums and is always trending on social media for his luxurious lifestyle.
And the lifestyle that Harry lives wouldn’t have been possible without the biggest merchandise companies, but who are these seven giant retailers that have selected Harry Style for their brand partnership?
Finally, lets get into the complete Harry Styles endorsement list, shall we?
Harry Styles Endorsement Deals List
Harry Styles biggest endorsement deals are:
- Harry Styles Gucci Endorsement Deals
- Harry Styles Saint Laurent Endorsement Deal
- Harry Styles Calvin Klein Endorsement Deal
- Harry Styles x AirPods Max Endorsement Deal
- Harry Styles Pepsi Endorsement Deal (Under One Direction)
- Harry Styles Macy Endorsement Deal (Under One Direction)
- Harry Styles Toyota Endorsement Deal (Under One Direction)
Let’s explore the details of each deal below!
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Harry Styles Gucci Endorsement Deals
Harry Styles is a huge Gucci fan himself. He wore Gucci’s designs before even being an official member of the brand’s endorsement campaign.
Well, most of you are familiar with the name Gucci. It is one of the oldest Italian Fashion brands, founded in 1921 by Guccio Gucci.
Its superior quality, highly qualified staff and unique designs make it a luxury brand. Its owners made it a success story, and its dominance reached Hollywood celebrities, who love wearing it.
Since Alessandro Michele took charge of Gucci in 2015, he has showcased his distinctive fashion sense and introduced bold designs.
So how did Gucci and Harry Styles collaborate?
It was 2015 when Harry picked up a dress from Michele’s catwalk collection and wore it on the red carpet. He was applauded by his fans, who loved his attire then.
This motivated him to pull more of Gucci’s designs and endorse them. Finally, in 2018 he was formally named the Gucci brand ambassador.
Now you can see Harry flaunting Gucci’s designs on every music video he makes, like Late Night Talking, Falling and Watermelon Sugar.
When the time came for Harry to take his record on the road, he wore countless bespoke Gucci suits on stage.
And the terms between Harry and Gucci’s present designer Michele grew stronger as they both wore Gucci at Met Gala 2019.
Moreover, the success of Harry’s collaborations with Gucci is a result of his dedicated fanbase’s popularity. Harry Styles’s Endorsement deal with Gucci makes him stand out from the rest.
He has been wearing Gucci’s wardrobe more often than any other brand, and it looks like this is his biggest endorsement deal.
So, How much is the Harry Styles Gucci Endorsement deal worth?
I dug deeper and discovered that according to industry insiders, Harry received an initial $9 million paycheck to run their campaign. And after that, he must have been paid massive amounts. But nothing came out about the exact numbers.
However, one thing is evident: the Harry Style endorsement deal with Gucci has contributed to his net worth; it has soared from $80 million to $120 million, which is jaw-dropping.
Furthermore, in 2022, Styles and Gucci merged to create a men’s avant-garde collection called Gucci HA HA HA. In this, Harry Styles showcased “the ‘dream wardrobe,” which defined individuality and was about comfort.
Next, you will read about Harry Styles’s endorsement deal with Saint Laurent.
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Saint Laurent Endorsement Deal
Harry Styles has become an iconic fashion figure. He leaves his mark wearing some of the finest pieces in his wardrobe collection with every appearance.
Undoubtedly, he is among the most popular UK musicians, pushing boundaries with his catchy clothes and making fashion statements. This attracted another fashion house to approach him, and that is none other than Yves Saint Laurent or YSL.
Yves Saint Laurent, or YSL, was a French fashion designer who, in 1962, founded his eponymous fashion label. It is a French luxury fashion house specialising in haute couture, ready-to-wear, leather accessories, and footwear. Its cosmetics line, YSL Beauty, is owned by L’Oréal.
With his rebellious fashion sense, Styles attracted the designer of Saint Laurent in 2012 when he was part of the band “One Direction”. Harry wanted to show off his personality at that time by expressing his aesthetic individuality. The only way he knew was by venting through the medium of fashion.
Saint Laurent’s cut suited Harry Styles superbly: loose on the shoulder but tight on the hip, a little louche and just on the right side of rock n’ roll, and Styles became their next representative.
Styles’ solo album tour in 2018 got massive media attention as he endorsed one after another YSL’s creative designs in his performances.
One of the most famous outfits was a black and silver jacket and trouser suit, teamed with a deep-cut black tunic with a long harness boot worn in a Paris concert.
Then came an elegant black silk Tunisian collared shirt with gold flowers and simple double-pleated black trousers impressing fans in Singapore.
Followed by one of my favourite looks in Santiago; this time, he went for an altogether different vibe, wearing a simple white vest with a dazzling dark green embodied sequin jacket. Pulling the look off effortlessly.
Undoubtedly, the Harry Styles brand partnership with YSL is a love affair and is still strong.
And now you might ask, How much is the Harry Styles Yves Saint Laurent Endorsement deal worth?
Harry Styles’s Endorsement deal with YSL is long-term, but no one from the industry has disclosed the agreement. Though Styles has become one of the richest musicians in the UK by being their brand ambassador, nothing has been announced to the general public about how much he earns from the agreement.
Let’s see what we have next in store for you guys.
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Harry Styles Calvin Klein Endorsement Deal
Harry Styles is one of the most awarded artists in the world. And he didn’t only win musical awards but also fashion awards. Isn’t that amazing?
His charisma is defined by his vocals and how he carries himself in colourful apparel. “Styles” is actually a “Style god” for the public, and the fashion industry sees him that way too.
Harry, one of the best musicians in the UK, chose Calvin Klein on different occasions, which perfectly fits him. And his fans went crazy about his endorsements for Calvin Klein.
So who is behind Calvin Klein? Calvin Richard Klein is an American fashion designer who launched the company that would later become Calvin Klein Inc. in 1968.
In addition to clothing, he has given his name to various perfumes, watches, and jewellery. Calvin Klein created the designer jeans craze of the 1970s and then revolutionised fashion advertising in the 1980s.
And his stylish designs and business acumen have built a fashion empire.
This luxury brand caught the eyes of our British rockstar, and he couldn’t stay away from dressing up for the Dunkirk premiere in a pretty normal on-top black tuxedo jacket and black dress shirt. Styles and his pants were subtly winged and embroidered at the ankle and around them.
The man behind his couture was Raf Simons, who continued to bring various fashion ideas to our Highest paid Instagram influencer in the world, Harry Styles.
Harry Styles’ collaboration with Calvin Klein became more prominent when he was touring in 2018 for his solo album. While traveling and endorsing CK, he was called out as the new Mick Jagger.
His startling appearances on stage, wearing bold, colourful suits one after another, made everyone realise that the Calvin Klein wardrobe proves he can master modern minimalism while keeping the rock-star swag.
Harry Styles’s Endorsement deal with CK was a success story and gained a lot of hype.
But How much is the Harry Styles Calvin Klein Endorsement deal worth?
So folks, Harry Styles has also never revealed his deal with this fashion house. It is kept behind closed doors. And we still wait for the secret to be unveiled to the media.
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Harry Styles x AirPods Max Endorsement Deal
Harry Styles’s Endorsement Deals are not only restricted to clothing lines but extend to include other accessories like shoes and jewellery. And AirPods Max is one of them.
AirPods Max are wireless Bluetooth over-ear headphones designed by Apple and released on December 15, 2020. They are Apple’s highest-end option in the AirPods lineup, sold alongside the base model AirPods and mid-range AirPods Pro.
The purpose of creating AirPods Max is that you can listen to music, make phone calls, use Siri, and more with it.
Many celebrities and tik tok users have endorsed this luxurious item, and Harry Styles is one of them. He is the brand ambassador of AirPod Max.
Moreover, Apple has published a new ad featuring a new track from Harry Styles’ latest album to promote the AirPods Spatial Audio and AirPods Max. Awesome!
But How much is the Harry Styles Calvin Klein Endorsement deal worth?
To promote AirPod Max, the singer did appear in their advertisements, but he didn’t get paid.
According to Apple, instead of being paid to appear in the commercial, Styles asked that the company donate his unspecified artist fee to the International Rescue Committee (IRC). And that is inspiring!
Harry or Apple hasn’t disclosed the amount, which is kept confidential.
You might think Harry Styles’s endorsements are only from clothing lines, but that’s not true. He has been working in several other industries.
Next, in Harry Styles’s Endorsement deals, you will find his name attached to high-profile industries during his One Direction times.
Let’s find out more.
Harry Styles Pepsi Endorsement Deal (Under One Direction)
In One Direction days, the Pepsi Endorsement deal was a big milestone for the boys. Pepsi was previously endorsed by many pop stars like Britney, Micheal Jackson and even Beyoncé.
Making One Direction their brand ambassador was the best thing Pepsi ever did.
Before I share any more details, first, an insight into Pepsi creators and the people behind it.
Pepsi is a carbonated soft drink manufactured by PepsiCo. Designed and developed in 1893 by Caleb Bradham and presented under the name of Brad Drink.
It was renamed Pepsi-Cola in 1898 and then shortened to Pepsi in 1961. And Pepsi shines more as a cola drink because of its unique, slightly vanilla flavour. However, it dissipates over the course of a glass.
It was the year 2012 when Pepsi reignited its magic by signing the British Boy band, One Direction against an NFL star.
The advertisement attracted huge attention, and according to Pepsi marketing, “This campaign brings together iconic figures from both of those worlds in a fun and memorable way that only Pepsi could deliver.”
But How much was Harry Styles’ Pepsi Endorsement (under One Direction) deal worth?
A source told the newspaper: “This is a huge deal for them in monetary terms — but even bigger for status as the coverage they’ll get from it is massive.”
However, no figures were quoted by the soda industry. And we are still waiting for the disclosure to be made.
Hang on for more insight into Harry styles endorsements deals when he was a One Direction band member.
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Harry Styles Macy Endorsement Deal (Under One Direction)
From early 2010 till 2016, One Direction was seen everywhere; the band sold 70 million records worldwide, making them one of the best-selling boy bands ever. Furthermore, the band won nearly 200 awards and became popular in every state worldwide.
Most popular musicians in America have gone beyond their comfort zone to acquire their place in the music industry.
So was the case with this Irish band; they were becoming famous in America, and their fans were eagerly waiting for One Direction’s perfume launch, which came with their collaboration with Macy’s.
So what is Macy?
Macy’s is an American department store chain founded in 1858 by Rowland Hussey Macy. It is the largest department store company by retail sales in the United States as of 2015.
Its principal outlet, the 11-story department store that occupies a city block at New York City’s Herald Square (34th Street and Broadway), was for many years physically the most prominent single store in the country. Macy’s operates over 700 stores in the United States.
Why did Harry Styles and his One Direction bandmates collaborate with Macy’s?
Well, One Direction launched their fragrance “One Moment” in 2012.
And Macy’s brought the idea of giving out their perfume on Black Friday sale with discounts the same year.
The advertisement was launched, taking over the entire country’s stores for the holiday season.
Moreover, One Direction dedicated this Fragrance to their fans. In my opinion, this was the simple and sweet Harry Styles endorsement so far.
But How much was Harry Styles (One Direction) Macy’s Endorsement Deal worth?
Unfortunately, folks, the details were never shared by Macy’s or the band while working through their deal.
You guys must have observed the trend that Harry Styles Endorsement deals are kept secret from the media and fans.
But with the net worth increasing every year, it’s not hard to catch that the brands have important roles to play in the fortune-making of young artists like One Direction.
Harry Styles Toyota Endorsement Deal (Under One Direction)
Under One Direction, Harry Styles’s endorsements covered limitless brands. And one of them is Toyota, who chose the boys for their Toyota VIOS.
You must be familiar with Toyota merchandise. Folks, Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated in 1937.
Furthermore, Toyota is one of the largest automobile manufacturers in the world, producing about 10 million vehicles per year. And Toyota Vios is a subcompact car in production since 2002. It was designed to offer a reliable, practical, and fuel-efficient
When the boys got the offer, they had to fly to Asia in 2015 to film their first advertisement for the car.
Later when Zayn left the band, the rest of the four members were still representing Toyota in 2016 and flew to Thailand to shoot another commercial for the brand.
All members were excited, particularly our car enthusiast Mr Styles, who expressed his excitement with the following words; “When you get your first car and go on your first drive, you feel like you have a lot of freedom,”
So, How much was the Harry Styles ( One Direction )Toyota endorsement deal worth?
Again, folks, the Harry Styles Toyota endorsement deal ( under One Direction) stays exclusively confidential. And if I get hold of any information, I will share it with you.
Let’s see how Harry Styles maintained his consistency in brand partnerships.
Harry Styles’s Consistency In Brand Partnerships And Its Effects
For Harry’s fans, including me, his vocals, his fabulous attire, his albums have mesmerised the world, and everything he does speaks of his commitment and consistency.
Styles is unafraid to bend the boundaries, leading to his unbreakable brand partnership.
Harry’s ideas match with his endorsers, which resulted in the creation of a Rock fashion icon who has become one of the most celebrated and a few spots behind from becoming the richest musician in the world.
You can see Harry Styles’s brand partnerships are running successfully as he accepts and adds essence to the concepts of these brands. Our beloved superstar is at the forefront in showcasing his bold styles when representing the fashion houses.
And that’s why he was chosen by the most prominent names in the Fashion industry to promote their products. Having said that, the net worth that Harry has today would never have been possible without his dedication and commitment.
How Endorsements Contribute To His Personal Brand Image
When Harry takes up a brand, his fans are out to buy whatever he flaunts. Whether it’s a dress or AirPod, Styles followers like to follow his fashion trajectory.
Harry Styles is bold and rebellious. The ex-One Direction band member said, “There’s so much joy to be had in playing with clothes,” He added, “I’ve never overthought about what it means — it just becomes this extended part of creating something.”
And that is so true.
The endorsement brands spoke the language of Harry Styles’ mind; with them, Harry has acquired his unique place in the fashion world.
The superstar made history as the first male to cover Vogue magazine solo. And has impressed his fans in colourful suits in the past and is ready to enhance his charisma with more distinctive choices in future.
Harry Styles’s Endorsement Deals With Financial Benefits
No doubt Harry Styles’s endorsement deals proved beneficial for him in financial aspects.
His net worth has risen, and it is currently quoted to be $120 million, making him one of the richest celebrities in the UK.
Besides that, he has earned more limelight after becoming part of the biggest endorsement campaigns.
The UK star loves to play authentic music for his fans.
Similarly, his fashion sense is mind-blowing. With every get-up, Harry Styles has mesmerised his followers. And all this led him to become one of the best candidates for the biggest brands in the world. Harry Styles endorsement deals have always been the talk of the town.
These brands not only helped Harry earn fame but added to his net fortune. And today, he is one of the wealthiest under 30 pop stars.
I hope you enjoyed today’s post on Harry Styles’s endorsement deals. Do share your feedback.